The Growth of Mobile Gambling


The Growth of Mobile Gambling

For anyone who has been even remotely involved in society in the last few years you will have witnessed the rapid growth and expansion of the mobile industry. Everything is going mobile, if it isn’t already there. Mobile banking, mobile shopping, mobile gift cards! Everything can be done on mobile these days and of course, gambling is no different.

In fact, many studies suggest that gambling is the fastest growing industry on the mobile platform and is expected to reach well in excess of 100 million online gamblers playing all of their favourite games on their mobile devise by 2018. This stat includes all forms of online gambling including casino games such as blackjack and roulette as well as sports betting and online poker, as well as all other forms of online gambling.

Many of the top online casinos noticed the trend and jumped onto the mobile platform several years ago and as a result now have a very strong positioning in the market. Online poker sites such as PokerStars hired top tennis player Rafael Nadal to promote their mobile application and even made a TV advert with him, playing poker on their app. This was all in 2013, before the huge uprising of the mobile gambling surge.

It is no surprise, however, that the usage of mobile gambling has skyrocketed in the past few years. Everyone is glued to their phones and tablets and really enjoy the ease with which things can be done on mobile – using a device that can easily be carried on your person. It was only a natural move that all these same people would start to want to play all the games they love to play on their computer and in casinos and sports books on their mobile devices.

In many cases it is not just simply that the usage of mobile has increased, but the gambling industry is transitioning to the mobile platforms, away from desktop. This has been the trend for the past years and desktop applications are seeing a consistent decline is usage while mobile is seeing a huge climb in user base. Mobile is the future of the gambling industry and it is very hard to refute that.

Whether it is placing a small bet on your favourite horse every few months or if it’s meticulously trading a tennis match, or even simply placing a few bets on some table or card games in an online casino, it is all being done on mobile. Mobile is here now, and it is here to stay!

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